The field of immersive, media-based experiences got a boost when IMERSA welcomed some 200 professionals to its annual Summit, March 6-9 in Denver, to share creative tools, information and business models for planetariums, science centers, and visitor attractions. IMERSA is a nonprofit founded in 2008 on a vision of the potential of digital dome video (“fulldome”) to drive the future of immersive media and digital cinema. The sectors of media production, computer graphics, giant screen cinema, virtual reality, themed entertainment, science education and multimedia arts were all represented at the 2014 Summit.
(Above: In the Gates Planetarium dome at IMERSA Summit 2014. Photo: Mie Kosaka)
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By positioning the fulldome niche within the larger context of family leisure offerings, IMERSA strives to help dome theaters and content creators become more competitive. Over the past 15 years, hundreds of planetariums around the world have replaced or supplemented their opto-mechanical starball projectors with sophisticated multi-projector, 360 digital dome video (“fulldome”) systems - quietly growing an international network of high-end specialty theaters that keep pushing the technology envelope – some all the way to 8K stereo 3D at 60 frames per second.