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Enveloping Entertainment: Immersive Digital Cinema Abounds in the Science Museum Community

When it comes to exhibition, science museums have a track record for innovation and experimentation. Up-to-the-minute display technology seems to fit with the questing scientific mindset. It was, for instance, the science center community that adopted giant screen film exhibition starting in the 1970s, recognizing its technological novelty, potential mass appeal and its power to educate, as well as to generate revenue. However, classic giant-screen, 70mm film theaters (IMAX and the like, of the six-story-high screen variety) appear to have run their course; the network of these types of theaters is shrinking along with their audience, and museums are embracing digital video formats. 

 

When it comes to exhibition, science museums have a track record for innovation and experimentation. Up-to-the-minute display technology seems to fit with the questing scientific mindset. It was, for instance, the science center community that adopted giant screen film exhibition starting in the 1970s, recognizing its technological novelty, potential mass appeal and its power to educate, as well as to generate revenue. However, classic giant-screen, 70mm film theaters (IMAX and the like, of the six-story-high screen variety) appear to have run their course; the network of these types of theaters is shrinking along with their audience, and museums are embracing digital video formats. 

 

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